The world of B2B marketing is evolving faster than ever, and what worked yesterday may not deliver results today. We surveyed 1,500 marketing professionals across industries to uncover the strategies that are actually moving the needle. Our goal was simple: understand real-world successes and challenges without the marketing jargon.
From content creation to lead nurturing, the survey revealed which tactics are most effective and where marketers are struggling to see measurable impact. These insights highlight emerging trends and offer practical guidance for refining your demand generation efforts.
Whether you’re managing campaigns, budgets, or cross-functional teams, this report provides actionable takeaways that help you prioritize initiatives that deliver real results.
Key Takeaways:
- Top-performing channels and strategies in demand generation
- Common obstacles B2B marketers face
- Practical steps to improve lead quality and ROI
With these insights in hand, marketing teams can make smarter, data-driven decisions that accelerate growth, optimize spend, and strengthen their overall demand generation strategy.
