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Data & Insights: Digitalzone Research Updates
Stay ahead of the curve with Digitalzone’s ongoing research briefings, offering in-depth analysis of B2B marketing trends and buyer behavior. These briefings are based on insights from over 3,000 industry professionals worldwide. The briefings cover emerging best practices, challenges, and opportunities for marketers seeking to optimize campaigns, improve engagement, and generate higher-quality leads. Each session […]
2025 B2B Demand Generation Insights
Join our upcoming webinar where VP of Marketing Eboni Ryan will break down the most effective B2B demand generation strategies. The session will cover how research-backed approaches can be translated into real-world applications. Hear from a panel of experts who will discuss the latest trends, tools, and techniques to optimize lead generation and improve conversion […]
The Austin B2B Forum
Austin’s B2B marketing community is coming together for a focused half-day forum. Marketing leaders will explore emerging AI trends, generational changes in decision-making, and how marketing can drive measurable revenue growth. Attendees will have the opportunity to participate in interactive discussions, exchange best practices, and learn from peers navigating similar challenges. The event is designed […]
The AI Buyer Insights Series
AI is transforming the way businesses make purchasing decisions, and understanding the AI buyer is crucial for marketers. Our two-part report series dives deep into the behavior, preferences, and pain points of decision-makers influenced by AI technologies. We reveal the factors that drive AI adoption, the challenges buyers face, and how marketing and sales teams […]
2025 Demand Gen Insights Dashboard
We built an interactive dashboard to bring the survey insights to life. Instead of sifting through pages of data, you can quickly visualize trends, compare responses, and identify opportunities for your own campaigns. The dashboard is designed to make complex information accessible and actionable. B2B professionals from around the world shared their perspectives, giving you […]
Unpacking Demand Generation Insights – Volume II
The world of B2B marketing is evolving faster than ever, and what worked yesterday may not deliver results today. We surveyed 1,500 marketing professionals across industries to uncover the strategies that are actually moving the needle. Our goal was simple: understand real-world successes and challenges without the marketing jargon. From content creation to lead nurturing, […]