The AI Buyer Insights Series
AI is transforming the way businesses make purchasing decisions, and understanding the AI buyer is crucial for marketers. Our two-part report series dives deep into the behavior, preferences, and pain points of decision-makers influenced by AI technologies. We reveal the factors that drive AI adoption, the challenges buyers face, and how marketing and sales teams […]
2025 Demand Gen Insights Dashboard
We built an interactive dashboard to bring the survey insights to life. Instead of sifting through pages of data, you can quickly visualize trends, compare responses, and identify opportunities for your own campaigns. The dashboard is designed to make complex information accessible and actionable. B2B professionals from around the world shared their perspectives, giving you […]
Unpacking Demand Generation Insights – Volume II
The world of B2B marketing is evolving faster than ever, and what worked yesterday may not deliver results today. We surveyed 1,500 marketing professionals across industries to uncover the strategies that are actually moving the needle. Our goal was simple: understand real-world successes and challenges without the marketing jargon. From content creation to lead nurturing, […]